Relevant Ads

I've never been that impressed with online advertising.  It's rare that something appears in a banner ad that I want to click on.  I have noticed recently that Brookfield is following me around.  Here's a screenshot of a recent trip to Slate.

In Lieu of a Publication

In my current position, I don't get too many chances to publish externally.  So, I was pleased to see the latest commercial for PAM, which is based in part on some work I did last year.  You can see the talking muffin commercial here.

Disclosures: I work for ConAgra Foods, and the link takes you to a site where a commercial will attempt to persuade you to buy PAM cooking spray.

Rheometers & Advertising (#2)

I was working for the competition when TA launched the No Bad Science website. Over the years since, I have come to respect the ad. It was a perfect campaign. It raised questions about competitive products, had a great logo, cloaked their identity, and made the competition come up with a response. I got one of the T-shirts, and people would often ask me what "bad science" was.

(Update--added title)

Rheometer Advertising (#1)

This is my favorite rheometer ad, but, after all, I wrote it.

It's based on the sign that appeared in the 1993 World Series in Philadelphia's Veterans Stadium which said "Will pitch middle relief for food." The ad was released in 2002.