A few years ago, I found a San Diego-based microbrew called Old Viscosity Ale. Inspired by the post, fellow blogger John Spevacek tracked down some of the product and rigorously tested its tagline "Not your dad's 30 weight." He published the results in the most recent Rheology Bulletin on page 7. [Disclosure: I'm acknowledged in the paper.] Congratulations to John on his humorous work, and thanks to Editor Faith Morrison for including the work in the Bulletin.
One side benefit of John's sampling work is that he supplied a bottle for my own consumption. I am no longer an unpaid blogger. I have been compensated in beer.