Wednesday, April 21, 2010

It's Not Really a Contradiction...'s just viscoelastic.

Starburst Candies has started a new ad campaign that states the chews are "solid, yet juicy like a liquid."

Here's one of the ads, which introduces the Scotch-Korean spokesperson.

Actually, the candies have a temperature-sensitive glass transition temperature. When the candies are placed in a warm, moist environment, they soften and can be chewed.

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