Sunday, September 13, 2009

Rheometers & Advertising (#2)

I was working for the competition when TA launched the No Bad Science website. Over the years since, I have come to respect the ad. It was a perfect campaign. It raised questions about competitive products, had a great logo, cloaked their identity, and made the competition come up with a response. I got one of the T-shirts, and people would often ask me what "bad science" was.

(Update--added title)

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